Consumer Behavior on Sara Westonhttps://sarajweston.com/tags/consumer-behavior/Recent content in Consumer Behavior on Sara WestonHugoen-usMon, 01 Jan 2018 00:00:00 +0000Who Are the Scrooges? Personality Predictors of Holiday Spendinghttps://sarajweston.com/publication/weston-who-2018/Fri, 08 Aug 2025 04:41:45 +0000https://sarajweston.com/publication/weston-who-2018/Using about 2 million bank transactions from 2,133 people, we looked at how Big Five personality traits are associated with holiday spending. Neuroticism and openness were each associated with spending somewhat less, and the associations were small.