
The 6.83% That Hides Everything: Why Aggregate Metrics Mislead
Every e-commerce analysis I’ve seen reports the same metric: overall conversion rate. For this dataset—473,000 sessions from an online toy …
Thoughts on research methods, AI in academia, and data science practices.

Every e-commerce analysis I’ve seen reports the same metric: overall conversion rate. For this dataset—473,000 sessions from an online toy …

In every movie in The Fast & The Furious franchise, there’s a moment in the last third of the final race where a driver uses NOS—a type of …

I have a problem that I suspect is common among academics: I know more than I can articulate. I have expertise and opinions and ideas, but when I sit …

The discourse around AI tends to oscillate between two poles: breathless enthusiasm about how it will revolutionize everything, and dire warnings …

I’ve been there: staring at 6,000+ survey responses to an open-ended question, knowing there’s gold in those responses but having no systematic way to …